One of the reasons I am a fan of social media is that it gives me an easy way to connect with people. Connecting is what makes the difference in social media – more than just having content to share (even really great content), more than the numbers, but about the quality of the interactions you can have.
Your interactions can be quick and easy (a tweet here and there) or can morph into telephone calls, skype contacts, email strings or even a real life meeting.
When we connect we take a risk to step out of sharing information, to sharing something of ourselves – whether we are a business, or an individual. It’s all about working person to person, and acknowledging that smile that comes from within when someone else hears what we are truly saying, and engages with us.
What makes you smile about social media?
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